CLIENT

YEAR OF PRODUCTION

2021

ASK

To launch Cadillac’s first EV, the LYRIQ, I was brought onto this campaign to write the scripts for our 60 second spot in addition to three feature-focused 15-second spots. I also wrote the copy for web tiles that was distributed across dealership sites and created the copy for our print advertisement inside ELLE Magazine to assist the spread on tennis champion, Bianca Andreescu.

ROLE

Copywriter at dentsu creative.