CLIENT
YEAR OF PRODUCTION
2021-2022
ASK
On the Cadillac Canada account, I introduced two playlists featuring emerging acts from around world which was published to the brand’s official Spotify channel. I also ideated a series of social stories—a trivia game called ‘Behind the Icons’ and vehicle feature promotion game called ‘The Unrivalled Road Trip—to promote and increase audience engagement and focus on vehicle features.
ROLE
Copywriter at dentsu creative.