CLIENT

YEAR OF PRODUCTION

2022

ASK

With the aim to transform the company’s Technology and Operations department into a recognizable tech arm within RBC, the rebrand to Tech @ RBC was initiated to recruit technologists to consider a career at the company. With a focus on highlighting the company’s capacity for innovation, the ability that it gives employees to cultivate a sense of purpose, its desires to communicate how the company’s work had created real-world impact and the opportunity potential employees have for career growth an mobility, the deliverables emphasized these elements through creative outputs.

DELIVERABLES

• Script for 60s spot

• Script for three 15s spots

• Script for one TikTok spot

• Social media asset copywriting

ROLE

Copywriter at dentsu creative.