CLIENT

YEAR OF PRODUCTION

2021

ASK

I was commissioned by CBC to produce branded copy for their client, Desjardins, as part of their Clean Slate series. Clean Slate’s intentions were to improve financial literacy among young people through influencers and by introducing select products.

DELIVERABLES

I produced editorial copy with social influencer partner, Matt R. Edwards, as the subject. The copy explores how he navigates personal finance and business as a freelance content creator.

ROLE

Freelance copywriter.