CLIENT

YEAR OF PRODUCTION

2026

ASK

Build a multi-channel messaging playbook that defines how the brand communicates with internal teams, program participants and social audiences tailoring tone, content and delivery to each audience bucket while maintaining a cohesive brand voice.

DELIVERABLES

• Tagline development

• Slogan creation

• Audience-specific messaging guidelines

• Copy standards and style guide creation

• Brand voice and persona definition

ROLE

Senior copywriter at DEPT.